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As the market evolves in 2025, smart investors are doubling down on strategy, timing, and negotiation.

Whether you’re looking to expand your portfolio or strengthen your existing assets, these five tried-and-tested tips will help guide your decisions this year:

1. Buy Into a Company Structure

Purchasing property through a limited company continues to be one of the most tax-efficient routes for investors in 2025.

Beyond benefits like lower corporation tax rates and the ability to offset mortgage interest as a business expense, buying in a company structure also supports smoother inheritance planning and makes it easier to build a scalable portfolio.

2. Negotiate SDLT Contributions with Developers

With rising Stamp Duty Land Tax (SDLT) costs impacting investor margins, negotiation is more important than ever. Developers – especially those with high stock levels – are often open to absorbing some or all of the SDLT costs as part of the deal.

Don’t be afraid to ask the question. Every pound saved on SDLT is a pound you can reinvest elsewhere in your portfolio.

3. Invest in Short-Let Approved Developments

The short-let market continues to deliver exceptional returns, but regulations are tightening. It’s crucial to invest in developments that are pre-approved for short-term lets or designed with that flexibility in mind.

Whether it’s serviced accommodation, holiday lets, or city-based Airbnb-style models, securing an STL-friendly property now positions you to take advantage of higher nightly rates and lower voids.

4. Push for Fixed Rents at Today’s Market Value

Rental growth continues to outpace expectations in many regions, making now the perfect time to lock in fixed rents at full market value.

This ensures consistent cash flow while protecting against future volatility. Fixed-term agreements give tenants peace of mind and give you reliable returns.

5. Let Data Drive Your Decisions: Invest with Clarity

In 2025, instinct alone isn’t enough. Smart investors rely on hard data to guide purchases—rental yield reports, capital growth forecasts, demographic insights, and tenant demand trends.

Look at five-year local performance, infrastructure developments, and supply-demand gaps, then cross-reference with recent rental increases and projected capital appreciation.

Here are some useful sites to begin your data search:

With access to the right tools, you can identify hotspots before they explode and avoid overpriced or stagnating areas. Data isn’t just power—it’s profit.

Get in touch with us today – Our team can guide you through the investment process from start to finish, including legal support, mortgage referrals, and lettings—all at no cost to you.